Ever since this event was confirmed from international head office, my colleagues in Promo Department literally were damned to hell. Whenever there are foreign artists visiting Taiwan, they would be the first victims at the battlefront. And this time, we have Take That.

Generally considered the ancestor of British/European boy bands in early 90s, Take That sold more than 25 millions albums worldwide in 6 years; 3 of their 5 albums topped No.1 on UK Chart, and the other 2 won the second place. When they split in 1996, The Samaritans, a British registered charity, set up a dedicated helpline for their heart-broken fans. 10 years later, they came back to the public, initially with a documentary pulling in 7 millions households of audience, then a nationwide tour of 24 gigs, of which 500,000 tickets sold out within 70 minutes, and now their whole new 6-weeks No.1 album “Beautiful World” and a Taiwan tour.
I don’t exactly know why the UK act chose Taiwan to be the one and only promo spot among all the Asian countries. Maybe the reason is that, compared to others, we do have a better marketing success, also a better local market share than other international record companies, or simply they like Taiwan more. I heard from my colleagues that the leading member Gary Barlow remembers the exact dates and places he has been to during his solo promo tours in Taiwan. Anyway, they are coming, and this will turn my office upside down.
Take That have a lot of loyal fans here. Ever since the news of tour leaked out, we received countless calls for further information. My colleagues dealt with all the requirements and the flip-flop of deals from UK and also those from the local press and media. My colleagues followed the schedule previously approved by UK office to confirm one entertainment show expose on a popular local cable channel, and then the next day UK decided to cancel it. Things keep coming back and forth this way. The amount of visiting crew grew from 12 to 17 to finally 22; artists, managers, musicians, choreographer…I am pretty sure, in some mysterious way, Taiwan must be attractive to them!
Right now, I sit in the office alone with my manager. All the others are waiting in the airport for them to come through the Customs. There will be an Asian press conference, a showcase, a public autograph session, and several media interviews in this tight 5-days schedule. I am glad I can be almost out of this big chunk of chore and worry about my own production routines and advertisements, though I was the executive of the production and marketing of their latest album. To pop music, I still have a bizarre complex. Among all those pop songs, if you take the time to listen to them patiently, you would hear the difference between commercial manipulation and original creation. That’s how I recognised Take That as a truly great pop band.
My first impression about the first single “Patience” came quite strong, “Wow! Check out this catchy chorus!” It is undoubtedly a repeatable sing-a-long tune with Gary’s remarkable falsetto. That is not easy at all. Usually I would get sick of one song after listen to it too frequently in a short time for making the ads, but I just don’t get tired with this one. It consists of a standard also beautiful guitar opening and smooth strings arrangement. Even though you can figure out how the song would develope to the end once you just hear it, it doesn’t spoil the joy at all. Being such a powerful ballad, it promised to conquer the charts and fans once again. The music video set them a perfect visual stage to announce their coming back: rough British coast line, 4 lads dragging the mic stands, singing towards the unmanned sea…(what are those explosive water pillars doing there?)
The polls of your favorite Take That memebr showed British people still favors Mark Owen after one decade. I personally find Howard Donald obsessively attractive. Maybe it’s his chin…



